Sterling Canyon's 2010 Arkansas Diamond List

Sterling Canyon reports on the 2010 list of diamond finds in the Crater of Diamonds State Park in Murfreesboro, Ark., the world’s only diamond-producing site open to the public.  It is here that for a small fee, anyone can go scrounging for diamonds.  What people found last year is nothing but remarkable.  Leading the year was a 4.89-carat grayish-white stone unearthed in April by a man from, can you believe it, Diamond, Mo. In March, a woman found a 3.17-carat yellow stone.  Of course, a rough diamond is just that.  After the stones are cut and polished, they are a fraction of their original size.  Still, a 3 carat yellow diamond could produce if the cuts are right, a 3/4 carat beauty.  It almost makes a trip to Arkansas inviting.  if you can’t make it to Arkansas, shop Sterling Canyon for the finest in gemstones and pave diamond necklaces and bracelets. Free shipping always.

Dressing your Best in Jewelry

Sterling Canyon wishes to let women know about the ins and outs of dressing  properly in jewelry in the morning.  Not all women need advice, certainly not the common sense types.  This advice is for the women who have no common sense.  You know who you are. Admit it.  Read on, you’ll learn something.  The fact that most women have all types of jewelry in their dresser is no mystery. Knowing how and when to wear the large, colorful, outlandish, stylish, plain, simple and single color piece is about to become clear.  In general, if your clothing for the day is simple and a muted color, choose a bright or wild necklace.  If your clothing is multi-colored and groovy looking, choose a simple piece.  Remember that opposites attract and will balance each other out rather than competing for attention.  A crazy floral top under a multi-colored heavy necklace will cause a bloody war on your chest.  It’s not worth the pain.  The only exception to the opposites attract rule is if you are wearing a plain black or non-pastel colors (red, blue, green, purple ect).  A beautiful pearl necklace would look stunning against this background.  Sterling Canyon offers such a terrific variety of fine gemstone necklaces and earrings.  If you’re the wild or plain variety, we have what you need. 

Black Coral Jewelry is a No-No

Sterling Canyon reports on the illegal trade of Black Coral and the jeweler that was found guilty of peddling it. Some species of Black Coral are an endangered species and is often associated with poachers from China and Taiwan. Court documents now show that the company that operates the Bernard K. Passman chain of jewelry stores will pay $2.5 million in fines after pleading guilty to knowingly accepting illegal shipments of endangered black coral. Some jewelers are desperate to increase sales and will go to great lengths to offer usual and sometimes beautifully illegal items.  folks, don’t buy coral jewelry, especially black and red coral.  Both are endangered.  There are legitimate jewelers that sell white coral that is dyed black or red but that fact must be disclosed to the customer.  Sterling Canyon sells the finest Sterling Silver and gemstone necklaces and earrings.  No need to impress our customers with black coral jewelry.  Our Sterling Silver does that by itself. 

Silver Jewelry is the New Wedding Gold

Sterling Canyon reports of a new poll conducted by MVI Marketing that found that more and more consumers are buying silver jewelry than gold or platinum.  And what’s more surprising is that more people are buying silver to carry their diamonds on rather than gold.  It isn’t unusual for wedding rings now to be made of silver than 18k gold.   Gold has gotten too expensive for the average bride.   Perhaps after gold becomes more reasonably priced in a few years will people have their diamonds re-mounted in gold.  Meanwhile, silver is the new wedding gold.  Sterling Canyon carries one of the most comprehensive silver selections on the web.  Shop Sterling Canyon and you’ll always get free shipping.

Sterling Canyon Loves Elephants

Sterling Canyon on-line jewelry store reports on the environment:  "By now, many of you have heard of the actions of a competitor of ours; GoDaddy's CEO in the killing of an Elephant (An interview of his can be seen here: 
http://www.youtube.com/watch?v=fFsfchClBPk).
We have welcomed a very large number of former GoDaddy clients over the last month due to outrage over his actions.




A client of ours showed us the video below of someone getting excited when learning about HostGator and their funny reaction about GoDaddy CEO's Actions (it's funny!):

"http://www.youtube.com/watch?v=9rU_iegDCzs

Understand the Lab Grown White Diamond

Sterling Canyon reports that a new diamond collection is about to emerge onto the market.  These are not ordinary diamonds from ordinary sources.  They are in fact manufactured or synthetic diamonds.  Synthetic diamonds are usually associated with drill bits or perhaps Cubic Zirconia.  Perhaps synthetic is the wrong term here.  These diamonds are lab-grown, the latest being white diamonds are large, averaging close to one carat.  They are manufactured by a company in Florida called Gemesis.  The diamonds are grown under a high pressure and high temperature process.  They are made from carbon, just like the natural ones from Mother Earth.  The Gemesis stones are unique because of their size.  They have been making colored diamonds for years but the white  variety have been a long time to perfect.  The Gemological Institute of America (GIA) has tested and graded these white diamonds.  "In the eBrief, GIA notes that all 16 diamonds submitted were round brilliants, save one rectangular-cut diamond. The largest diamond was 0.90 carats, while the smallest was 0.24 carats. None of the diamonds submitted were a carat or larger in size.     Additionally, three of the lab-grown stones submitted were colorless while the majority--11--were near-colorless, and two were lightly-colored. The diamonds were all type IIa diamonds and achieved high clarity grades, ranging mostly from IF to VVS. The report notes, however, that observations “strongly suggest” that the lab-grown stones were heat treated after growth to improve their color and transparency.  The report also states that a notable feature of the lab-grown diamonds was their weak to moderate green fluorescence in short-wave UV radiation and their characteristic growth striations.   “Although the quality of CVD synthetics continues to improve, these new products can be clearly separated from natural diamonds,” the brief concludes. 
So there you have it folks.  According to the Federal Trade Commission, retailers will need to disclose whether the rock you are about to buy is lab-grown or natural.  It's your money.

Amethyst Jewelry Tips and Trites

Sterling Canyon's secret tip into buying Amethyst jewelry. You've all seen it.  Purple gemstones that are sold in practically every department and jewelry store.  But what are they really, and how should you choose the more valued pieces?  Amethyst is a type of quartz with a form of iron embedded in it which gives it its purple or reddish purple color.  It is mined all over the world, mostly in Brazil and Ontario. It is a simple recipe that now there is widespread synthetic Amethyst on the market.  Discount Amethyst that one would buy at Macy's or Walmart most likely is synthetic.  The higher end jewelry stores like Sterling Canyon offer authentic high grade Amethyst jewelry.    Look for the deep rich color. Russian Amethyst is highly prized for its deep color.  Buy it if you can find it. It's rare. Meanwhile, shop Sterling Canyon for a fine selection of beautifully rich purple Amethyst jewelry. Free shipping.